“Redefining value throughout the food and beverage industry will lead in 2023 as consumers seek brands that listen, understand and respond to their core values. There is more pressure on brands and manufacturers to deliver value while still meeting these wider public expectations. But they remain determined to sample new experiences, ensure personal wellbeing and support planetary health. Today’s shoppers are increasingly exploring money-saving strategies, such as choosing lower cost items and cooking from scratch. Over the last year, cost and value for money have become more important to more than half of food and beverage consumers worldwide. Marketing Technology News: Newegg Launches Influencer Program – Newegg Creator Coupled with comprehensive market and new product data, they reveal not only what is driving consumer decisions now, but also ways in which brands and innovators can successfully adapt to future realities. The eagerly awaited annual trends from food innovation and insight specialist Innova are based on wide-ranging global consumer surveys. #INSPIRIT AI ACCEPTANCE RATE FULL#With budgets stretched and supplies under strain, brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. “Redefining Value” heads Innova Market Insights’ Top Ten Trends for 2023, as consumers adapt to a global cost-of-living crisis in the face of economic and political volatility. Value looms large in Innova Market Insights’ Top Ten Trends for the food and beverage industry in 2023
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